With few exceptions, there’s actually no such thing as “self-service” analytics. Yet as a product manager, the responsibility for product decisions lies with you, so self-service access is necessary. 

These decisions need to be data-driven based on real-world, relevant, specific, and precise data to understand exactly what users do and don’t want, the features they do and don’t use, and much more. This means analyzing lots and lots and lots of data.

This white paper discusses three common shortcomings of self-service data analytics tools that prevent product development teams from making the best decisions for their products.