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UPLIFT Desk, a maker of personalized standing desks, wanted to build a better buying experience for its corporate and direct-to-consumer customers while improving operational efficiency and accuracy. By using a modern ecommerce platform, UPLIFT Desk was able to automate reminder emails to shoppers about items abandoned in their carts, manage complex shipping rules, and integrate with its marketing tools—which resulted in a 24% increase in conversion rate and a 12% increase in new customers. Read the full case study to learn more.