More than ever, a brand’s reputation determines its success in today’s Feedback Economy. Feedback is everywhere and readily available, and it’s the driving force behind all purchasing decisions. Now consumers have an active role in shaping a business’s reputation — meaning reputation is more heavily influenced by what’s happening outside the organization than what the organization is telling the public to believe.

In this ebook, we’ll explore the five key trends we believe will have the biggest impact on your business in 2020.