Did you know that over half of all bank branches and ATMs in the United States utilize geographic information system (GIS) technology from Esri to identify and optimize locations? Successful consumer banks and credit unions rely on precise local insights to understand how, when, and where account holders engage with their services to better optimize their retail network strategy.

Move from Reactive to Proactive

Banks are leveraging location intelligence to identify incremental growth opportunities in new markets, maximize operational efficiency, and extract actionable insights into account holder preferences. Recent trends in mobile banking and customer expectations for instant access to services reinforce the need for a strong branch network strategy to anticipate where and how account holders utilize services.

This nexus of physical and digital strategies requires a spatial lens to recognize valuable patterns in data. Location helps empower network planners to proactively address market shifts to balance the opportunity cost of expansion and consolidation strategies, while meeting regulatory requirements.