To survive and thrive in this new era, three merchants, Thompson Tee, Tin Pot Creamery and Sara Campell, leveraged BigCommerce to adapt to new consumer demands and commerce trends.

Retailers are no strangers to the highs and lows of consumer shopping patterns.

But in 2020, COVID-19 interrupted these patterns to create a new normal, and left many retailers scrambling for the best next steps to protect their businesses and position themselves for success.

The Problem: COVID-19 introduced sudden change for ecommerce retailersThe Solution: Retailers pivoted to meet new consumer demand for different products and different commerce options