Let’s start with a reality check: according to industry trends, most sales organizations have seen a steady decline in sales performance over the last 5-6 years. At the very same time, there has been a rapid growth of an approach that offers a tangible solution—known as sales enablement. Sales enablement is talking a big game, but is it worth the investment of time and resources?

In this guide, you’ll cover five reasons why the claims and continued growth of sales enablement are justified.