Host Analytics is now Planful. Planful executives and analysts agree that the new name better represents Planful’s focus, which is Continuous Planning. Ventana Research defines this as a high participation, collaborative, action-oriented approach to planning built on frequent, short planning sprints. While this approach may sound familiar from changes in other departments, many finance teams haven’t enjoyed the same technological transformations.

It’s time for a change and Planful is leading the charge with Continuous Planning, a vision for finance and business leadership that elevates the financial IQ of the organization and increases the speed, accuracy, and frequency of financial decision-making. It empowers the entire organization with the agility and responsiveness they need to win, with finance at the center.

For the full story on Planful and Continuous Planning read Rob Kugel’s analyst perspective from Ventana Research.