General Motors (GM), a global automotive company, employs more than 160,000 employees across six continents. In 2017, amid a business and cultural transformation at GM, the company revealed their vision to create a world with “zero crashes, zero emissions, and zero congestion.” To deliver their vision and transformation, GM needed to build an inclusive and world-class culture with diverse perspectives. In order to impact culture and make it purposeful, GM aligned everyone and everything they do to a unique set of company values or behaviors. Recognition – for the same values or behaviors around the world – would allow GM to create the active alignment and behavior-driven workforce they were seeking.

GM launched its GM Recognition Program, powered by Achievers, to 67,000 employees across 26 countries. Learn how the GM Recognition Program achieved success, including the following:

  • 97% activation rate for the GM Recognition Program
  • 7 out of 10 employees are active in the program monthly
  • Every employee receives at least 1 recognition monthly (on average)
  • People leaders at GM send an average of 4 recognitions per month