Why Manual Tasks are Killing B2B Demand Gen and How to Fix it

Account Based Marketing is the go-to approach for modern marketers because it promises higher-quality, highly engaged leads that Sales can more easily convert. But targeted digital marketing can be expensive and inefficient for B2B companies if they lack the resources to properly test and optimize the mix of campaigns, creative, copy, channels, and audiences they have available. Trying to report on ROI adds another level of complexity. Even some of the largest marketing departments struggle with these.

Metadata.io is the only platform that will automatically execute tests and optimize campaigns to the pipeline using artificial intelligence. This whitepaper discusses industry trends in B2B marketing, insights from metadata.io based on running hundreds of thousands of campaigns for B2B tech companies, and how using an AI-powered account-based execution platform is the best way to exceed your goals.