Target the Right Audience and Send the Right Message at the Right Time to Win Them Over

Data about your customers and prospects tells you what their preferences, interests, and needs are. It helps you better target them with more relevant content that speaks to what they want and need (even if they haven’t realized it yet). Good audience targeting helps you:

  • Personalize your marketing for your customers
  • Craft content that shows you can solve problems your customers are having
  • Send the right message at the right time to the right audience.

Find out what you need to know about audience targeting in this short five-minute primer, so you can get started on the path to better results, better engagement, and better ROI.