Marketing automation is a key component to the success of a B2B organization, because it gives marketers the power to elevate the customer experience at every stage of the buyer’s journey. However, according to this latest report, only 20% of marketers believe they are using their marketing automation tools to their fullest potential. Which means there’s lots of room to grow.
We surveyed B2B marketers to gain their perspective on the road ahead for marketing automation. How do you compare to your marketing peers?
Download this report to learn:
- Top reasons why other orgs implement marketing automation
- Most common marketing automation use-cases and tactics
- How B2B marketers plan to use marketing automation in the future
- The main automation challenges facing marketers