Some of the world’s leading organizations have been using OKRs (objectives and key results) to increase alignment and transparency across their business. This has allowed for greater focus on the company’s most important goals. While there are many popular goal-setting methods, there’s a reason companies like Google, Amazon, and Microsoft are all using the OKR methodology. Here are 14 reasons why prominent brands use OKRs. Some of those reasons include aligning employees to corporate goals, regularly tracking progress toward goals, and boosting employee engagement and empowerment.